K-beauty ad reports from Korea
KOAD publishes weekly numbers on new K-beauty ads that run on Meta in Korea. The latest issue covers Oct 20 to Oct 26, 2026, with 3,635 new Meta ads. Ad spend and sales are not visible.
Weekly reports
- Oct 20 to Oct 26: deadline wording at 8.3%, about double the previous 7 daysDeadline wording went up and coupon and discount wording went down.3,635 new Meta ads / reference date 2026-10-26
How the numbers are counted
- How KOAD counts K-beauty adsDefinitions of confirmed ads, run days and new ads, minimum samples, and what the numbers cannot tellDefinitions v1 / updated 2026-10-26
About KOAD
KOAD is a K-beauty ad archive run in Gwangju, Korea. It collects public Meta and TikTok ads from Korean beauty brands and tracks how long each ad stays live. Brands entering Korea can use these reports to see what Korean beauty ads lead with right now. Pages in Korean are on the Korean reports page.